Small business is big news in Ireland. Big, big news. Most businesses in Ireland slot into the category small-to-medium sized enterprises or SME’s. Of these SME’s, 90% are very small indeed, with 1-10 employees. They still employ over half of the country’s population. That’s probably one person to handle billing, accounts, taxes, inventory, audits, government […]
Small companies are team, goalie, centre back and centre forward all in one. Here’s how 8 tackled marketing. I’m a sucker for stories about how small and new businesses market themselves. Maybe it’s because they tend to involve the unexpected. Maybe because sometimes, they’re surprisingly moving. Of course, the small business itself will tell you […]
If your company is ignoring what people are posting, tweeting and commenting online, you are risking more than an embarrassing selfie on Facebook. You may be surprised to find that people are forming opinions of your business based on social media chatter. If so, you’re not alone. One third of Irish companies are ignoring their […]
[quote name=””]“If I didn’t think I would get in trouble with the law, n—- I would Periscope everything”[/quote] If you were a criminal hunting for someone who may have been with your girlfriend (or your friend’s girlfriend, it’s unclear), would you video yourselves for an hour, with voice-over narration? 2 men did in Sacramento. Not […]
Using a recent tool called “Apply Special Sauce”, Cambridge University invites you to submit your Facebook likes to their on-line personality prediction engine. It then guesses things like your gender, age, political inclination and intelligence. As your digital marketing analyst, this diginuggeteer volunteered herself to see what digital signals we leave about ourselves without even […]
[quote] “It wouldn’t surprise me to see Twitch become the new Netflix, appearing on any system with an Internet connection and a few players willing to play live.”[/quote] – VentureBeat
Periscope, it’s just…. stuff. by Siobhan O’Shea So says my 6 year-old digital native, when there weren’t enough people “doing crazy things” on the live streaming app. And she’s right. It is mainly just stuff. Stuff like people displaying the contents of their fridges. Gwyneth Paltrow’s fridge, if you’re interested, contains a stick of celery […]
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